About the Author:

Sara was previously a Senior Account Manager at Performics. She loves search, and makes it her business to connect detail-oriented search engine marketing strategies to ROI for nationally recognized companies. She also enjoys music, kickball and all things Texas.

Search Engine Marketing: 2012 Predictions from lonelybrand

In the third installment of our four-part 2012 prediction series, we’ll take a look at what’s next for search engines and paid media on the web. 1. Quality of Content Google’s introduction of Panda 2 caused two things: discomfort among the SEO community and added emphasis on quality of content. For […]

By |December 21st, 2011|Digital Paid Media|Social Shares: 0

Mastering the Latest Google AdWords Features

Search engine marketing is one of the most important digital marketing projects a B2C or B2B brand can undertake. Be it a white paper, webinar or straight Ecommerce, search drives fresh blood down the path to conversion. If you use Google AdWords’ keyword tool to assist in strategic planning, you’ve […]

By |November 21st, 2011|Digital Paid Media|Social Shares: 0