GalleryHow Craft Beer Uses Social Media to Take on the Big Guys
Craft beer uses unconventional, but effective techniques on social media to take on big brewers. Learn a few of these techniques in this article.
GalleryHow Confirmation Bias Holds Back Your Digital Marketing Campaigns
Confirmation bias can keep you from recognizing problems with your campaigns. Learn to overcome confirmation bias for more successful digital marketing.
Gallery5 Winning Back-To-School Campaigns
Getting ready for a back-to-school marketing campaign? Check out five brands who do back-to-school marketing right.
GalleryFacebook’s Emotional Manipulation Study and Marketing Ethics
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook’s mistake?
GalleryTwitter (Finally) Introduces Ad Module to Boost App Installs & Engagement
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
Is Your Office a Great Place to Work? Let Your Fans Know
If your office is a great place to work, letting your fans know about what makes you great can help build brand loyalty, and drive engagement.
Gallery3 Examples of Great Facebook Promotions
To better engage your audience with Facebook promotions, we look at a few great examples.
GalleryIndependence Day Instagram Challenge Seeks Patriotic Selfies
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.
GalleryCrowdfunding Sites: Which is Right for Your Business?
How do you choose the right crowdfunding site for your business? We take a look at some of the top crowdfunding sites to help you get your campaign rolling.
How to Deal with Negative Comments on Facebook
How to Deal with Negative Comments on Facebook
Don’t know how to respond to a “Negative Nancy” on your Page? Here’s how to handle negative comments on Facebook.