GalleryThe Problem with Facebook’s 20% Rule
The 20% text rule has prevented users from being bombarded with text-heavy ads. It’s also become a problem for pages looking to celebrate the past.
GallerySocialRank Makes Finding Twitter-Based Brand Advocates Easy
SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.
GalleryWould You Tweet-a-Coke?
Coca-Cola is trying to monetize its Twitter presence with a new campaign that lets you buy a friend a Coke. The campaign is called “Tweet-a-Coke.”
Gallery5 Ways to Outsmart Facebook’s Organic Reach Issues & Connect With Your Audience
Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.
GallerySan Diego Comic-Con: Pop Culture Marketing Ground Zero
San Diego Comic-Con has become a huge event. Many pop culture content campaigns are launched each year at SDCC. We take a look at a few from this year.
Gallery2 Options to Incorporate Careers Info into Your Brand’s Facebook Page
The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.
GalleryView from the Bridge: How Former “Star Trek” Cast Members Dominate Social
Alumni of the various incarnations of “Star Trek” have dominant social media presences. Learn how your marketing can boldly go where it’s never gone before.
Gallery4 Ways Social Media Data Can Boost Your Back-to-School Marketing Campaigns
One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.
GallerySave: Facebook’s Bid to Become King Content’s Carriage
Facebook has recently made moves to become your de facto content portal. Its latest is “Save,” a feature that lets you save content to read later.
GalleryWhat Marketing Strategy is Right for Your Brand?
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.
