Trust: Your Fans Trust Each Other, Not Your Brand
Your fans don’t trust you as much as they trust your other fans. Learn how to harness the power of fan advocacy to get your message out effectively.
GalleryFor NIVEA, a Picture’s Worth a Résumé
NIVEA’s Interngram challenged Instagram aficionados with the opportunity to win one of three internship positions in Europe.
GalleryAmerican Airlines’ Twitter Threat: A Lesson in Community Management
American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.
Heartbleed for Marketers: What Do You Need to Do?
Heartbleed impacts 66% of all web sites. Learn what you need to do right now as a marketer to protect yourself and your clients.
GalleryFacebook Enlarges, Limits Right-Hand Column Ads
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network’s right-hand column ads.
GalleryAuthenticity Wins: 6 Brands Who Define Authentic
The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.
GalleryFacebook Messenger: Worth the Mandatory Download?
Facebook really wants you to download Facebook Messenger. So much so, that they are removing the chat option from the main Facebook iOS and Android apps.
GalleryKeep an Eye on the Competition with Perch
If you’re a small business, the capabilities of the free app Perch can help you keep abreast of your local competition with just a few taps.
Don’t Be Afraid of Programmatic Buying
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
HBO Go’s Sunday Night Crash: 4 Takeaways for Marketers
HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.
