When putting together an effective marketing campaign, you face many challenges. Without realizing it, some of your biggest challenges come from your own brain. Every single person on Earth has to deal with cognitive biases. A cognitive bias is a built-in limitation in the way your brain functions. If […]
It has only been a month since the school year ended but it’s already time for many brands to start thinking about their back-to-school campaigns. Social and content marketing can be essential pieces to successful back-to-school marketing. Here is how five brands created winning back-to-school campaigns: Staples: […]
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook’s mistake?
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
If your office is a great place to work, letting your fans know about what makes you great can help build brand loyalty, and drive engagement.
To better engage your audience with Facebook promotions, we look at a few great examples.
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.
How do you choose the right crowdfunding site for your business? We take a look at some of the top crowdfunding sites to help you get your campaign rolling.
Every brand wants to create funny content, but very few do so successfully. Learn how to up your funny content game with tips from comedy pros.
How can you get your business’s Facebook event to stick with your audience? Here are three tips to get you started.
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