The Problem with Facebook’s 20% Rule

The 20% text rule has prevented users from being bombarded with text-heavy ads. It’s also become a problem for pages looking to celebrate the past.

By |July 31st, 2014|Social Media Marketing|Social Shares: 4

SocialRank Makes Finding Twitter-Based Brand Advocates Easy

SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.

By |July 30th, 2014|Social Media Marketing|Social Shares: 2

Would You Tweet-a-Coke?

Coca-Cola is trying to monetize its Twitter presence with a new campaign that lets you buy a friend a Coke. The campaign is called “Tweet-a-Coke.”

By |July 30th, 2014|Social Media Marketing|Social Shares: 2
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    5 Ways to Outsmart Facebook’s Organic Reach Issues & Connect With Your Audience

5 Ways to Outsmart Facebook’s Organic Reach Issues & Connect With Your Audience

Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.

By |July 29th, 2014|Social Media Marketing|Social Shares: 3

San Diego Comic-Con: Pop Culture Marketing Ground Zero

San Diego Comic-Con has become a huge event. Many pop culture content campaigns are launched each year at SDCC. We take a look at a few from this year.

By |July 29th, 2014|Content Marketing|Social Shares: 4
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    2 Options to Incorporate Careers Info into Your Brand’s Facebook Page

2 Options to Incorporate Careers Info into Your Brand’s Facebook Page

The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.

By |July 28th, 2014|Social Media Marketing|Social Shares: 2
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    View from the Bridge: How Former “Star Trek” Cast Members Dominate Social

View from the Bridge: How Former “Star Trek” Cast Members Dominate Social

Alumni of the various incarnations of “Star Trek” have dominant social media presences. Learn how your marketing can boldly go where it’s never gone before.

By |July 25th, 2014|Social Media Marketing|Social Shares: 21
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    4 Ways Social Media Data Can Boost Your Back-to-School Marketing Campaigns

4 Ways Social Media Data Can Boost Your Back-to-School Marketing Campaigns

One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.

By |July 24th, 2014|Social Media Marketing|Social Shares: 7

Save: Facebook’s Bid to Become King Content’s Carriage

Facebook has recently made moves to become your de facto content portal. Its latest is “Save,” a feature that lets you save content to read later.

By |July 23rd, 2014|Content Marketing, Social Media Marketing|Social Shares: 4

What Marketing Strategy is Right for Your Brand?

The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.

By |July 23rd, 2014|Digital Marketing, Social Media Marketing|Social Shares: 4