What is Trading Desk Advertising?

Recently, the Wall Street Journal did a feature on Trading Desk Advertising. What is trading desk advertising and is it right for your brand?

By |August 29th, 2014|Digital Marketing|Social Shares: 0

Is Location Based Content Marketing the Next Big Thing?

Location based content marketing may just be the next big marketing trend. Get the facts on this trend and decide whether or not it’s right for your brand.

By |August 28th, 2014|Content Marketing, Mobile Marketing|Social Shares: 1

CNN: Using Social to Win the News Wars

CNN is losing the battle of Cable news but winning the war in the digital space. How are they outfoxing the competition? We take a look.

By |August 27th, 2014|Social Media Marketing|Social Shares: 1

Ten Tips for a Beautiful Web Design

A good web design is one of the most important elements of a website. A beautiful and easy to navigate site can greatly increase the time on site average.

By |August 26th, 2014|Digital Marketing|Social Shares: 0

Feed Changes: Twitter Pulls a Facebook

Twitter has begun experimenting with algorithms that push “Top Content” into users’ feeds. Why is Twitter making this move, and how will users react?

By |August 25th, 2014|Social Media Marketing|Social Shares: 3

The Ethics of Native Advertising

John Oliver’s rant on Native Advertising went viral, questioning the ethics of native advertising. Is it possible to be an ethical native advertiser?

By |August 22nd, 2014|Content Marketing|Social Shares: 0
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    3 Brands That Accepted the Ice Bucket Challenge & Brought Attention Back to ALS

3 Brands That Accepted the Ice Bucket Challenge & Brought Attention Back to ALS

The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.

By |August 21st, 2014|Digital Marketing|Social Shares: 2
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    The ALS Ice Bucket Challenge: Using User Generated Content for Good

The ALS Ice Bucket Challenge: Using User Generated Content for Good

Why has the ice bucket challenge been so successful and what can marketers learn from its success?

By |August 20th, 2014|Content Marketing, CRM|Social Shares: 0

How Brands Took Advantage of Shark Week

Shark Week comes but once a year. Learn how brands took advantage of the feeding frenzy this year.

By |August 18th, 2014|Content Marketing|Social Shares: 4
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    When it Comes to Social Content, Make it Good First. Then Consider Shareability

When it Comes to Social Content, Make it Good First. Then Consider Shareability

Shareability is incredibly important. However, problems arise when content producers think about shareability first and quality second.

By |August 15th, 2014|Content Marketing|Social Shares: 0