• start-trek-social-feature
    Permalink Gallery

    View from the Bridge: How Former “Star Trek” Cast Members Dominate Social

View from the Bridge: How Former “Star Trek” Cast Members Dominate Social

Alumni of the various incarnations of “Star Trek” have dominant social media presences. Learn how your marketing can boldly go where it’s never gone before.

By |July 25th, 2014|Social Media Marketing|Social Shares: 6
  • back-to-school marketing
    Permalink Gallery

    4 Ways Social Media Data Can Boost Your Back-to-School Marketing Campaigns

4 Ways Social Media Data Can Boost Your Back-to-School Marketing Campaigns

One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.

By |July 24th, 2014|Social Media Marketing|Social Shares: 4

Save: Facebook’s Bid to Become King Content’s Carriage

Facebook has recently made moves to become your de facto content portal. Its latest is “Save,” a feature that lets you save content to read later.

By |July 23rd, 2014|Content Marketing, Social Media Marketing|Social Shares: 4

What Marketing Strategy is Right for Your Brand?

The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.

By |July 23rd, 2014|Digital Marketing, Social Media Marketing|Social Shares: 3

5 Great (Fake) Twitter Accounts

Some of the best Twitter accounts are fake. Read about five fun parody Twitter accounts, and learn what lessons marketers can learn from them.

By |July 22nd, 2014|Social Media Marketing|Social Shares: 10
  • reynolds wrap weird al
    Permalink Gallery

    Reynolds Wrap Gets Inspired by Weird Al, Sees Surge of Engagement

Reynolds Wrap Gets Inspired by Weird Al, Sees Surge of Engagement

The Reynolds Wrap social team shared Weird Al’s “Foil” on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.

Facebook Buy Button Starts Testing Phase

Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.

Content: When to Create and When to Curate

When it comes to content, you can curate or create. How do you choose which is right for your brand? We explore the pros and cons to each approach.

By |July 18th, 2014|Content Marketing|Social Shares: 7

Is Your Brand Making These Common YouTube Mistakes?

Maintaining a YouTube account isn’t quite the same task as maintaining other social presence. Is your brand making these YouTube mistakes?

How to Nip Social Media Rumors in the Bud

Rumors on social networks can quickly explode to every corner of the net. Let’s take a look at how a few brands successfully refuted nasty online gossip.

By |July 16th, 2014|Social Media Marketing|Social Shares: 4