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    How Confirmation Bias Holds Back Your Digital Marketing Campaigns

How Confirmation Bias Holds Back Your Digital Marketing Campaigns

  When putting together an effective marketing campaign, you face many challenges. Without realizing it, some of your biggest challenges come from your own brain. Every single person on Earth has to deal with cognitive biases. A cognitive bias is a built-in limitation in the way your brain functions. If […]

By |July 9th, 2014|Digital Marketing|Social Shares: 0

5 Winning Back-To-School Campaigns

  It has only been a month since the school year ended but it’s already time for many brands to start thinking about their back-to-school campaigns. Social and content marketing can be essential pieces to successful back-to-school marketing.   Here is how five brands created winning back-to-school campaigns:   Staples: […]

By |July 8th, 2014|Digital Marketing|Social Shares: 0
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    Facebook’s Emotional Manipulation Study and Marketing Ethics

Facebook’s Emotional Manipulation Study and Marketing Ethics

Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook’s mistake?

By |July 3rd, 2014|Digital Marketing, Social Media Marketing|Social Shares: 0
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    Twitter (Finally) Introduces Ad Module to Boost App Installs & Engagement

Twitter (Finally) Introduces Ad Module to Boost App Installs & Engagement

The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.

Is Your Office a Great Place to Work? Let Your Fans Know

If your office is a great place to work, letting your fans know about what makes you great can help build brand loyalty, and drive engagement.

By |July 2nd, 2014|Content Marketing|Social Shares: 0

3 Examples of Great Facebook Promotions

To better engage your audience with Facebook promotions, we look at a few great examples.

By |July 1st, 2014|Social Media Marketing|Social Shares: 0
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    Independence Day Instagram Challenge Seeks Patriotic Selfies

Independence Day Instagram Challenge Seeks Patriotic Selfies

The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.

By |July 1st, 2014|Social Media Marketing|Social Shares: 0

Crowdfunding Sites: Which is Right for Your Business?

How do you choose the right crowdfunding site for your business? We take a look at some of the top crowdfunding sites to help you get your campaign rolling.

By |June 30th, 2014|CRM|Social Shares: 0

What’s so Funny? How to Create Really Funny Content

Every brand wants to create funny content, but very few do so successfully. Learn how to up your funny content game with tips from comedy pros.

By |June 27th, 2014|Content Marketing|Social Shares: 0

How to Promote Your Facebook Event

How can you get your business’s Facebook event to stick with your audience? Here are three tips to get you started.

By |June 26th, 2014|Social Media Marketing|Social Shares: 0