It’s easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.
Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops good marketing plans to effectively brand their business. Business leaders have to decide the direction of the business and how to […]
McDonald’s has had a tough couple of years. Can a new “authentic” ad campaign turn things around?
As native advertising becomes more popular, more examples of how it can go horribly awry emerge. Here are some native advertising horror stories.
Cracked went from print failure to digital success. How has Cracked become one of the best content sites in the world?