Category: Social Media Marketing

This blog post is based on a great question we came across on Quora: What are the best social media practices for executives to put into practice for one …

Something very interesting happened in last two years and a mainstay of American culture began fading into the background. Soap operas are disappearing off the airwaves. Most nine-to-fivers never …

Previous studies have shown that “marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in marketing strategy.” But does citing a social network as …

Facebook rolled out some major changes at last week’s F8 conference. And, as predictably as the sun rising, users began voicing their distaste with the latest round of updates …

“Wait, my Facebook page needs a strategy?” Just kidding, we’re not actually starting an article with that cringe-inducing, buzz-wordy cliche of a marketing statement. That was, however, the title …

There’s a rumor circling around that Facebook discriminates against the use of friendly content management apps like HootSuite, SproutSocial and TweetDeck. These tools give community managers and social engagement …