Creating a Consistent Voice with Multiple Authors
October 15, 2013 Content Marketing
Having your copy writers abide by the standards you set for your company will bring a consistent voice to your company's copy.
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Author: Shane Jones
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Shane Jones
6 Essential Elements for Your Content Style Guide
October 9, 2013 Content Marketing
When creating an effective style guide it's essential to consider your company's unique needs and establish the purposes for writing. Here are 6 things every style guide should include.
Why Your Brand Needs A Style Guide
October 1, 2013 Content Marketing
Writing engaging content is an integral part of marketing and promoting products for your company. By creating an organized, clear and concise style guide, you can make sure that …