CHICAGO, December 20, 2011: lonelybrand’s Marketing Planner 2012: Social Media Monitoring Tools assesses the most effective paid services that help brands and agencies engage and report relevant conversation in social networks. This white paper will help brands select the tool that is right for their size, industry and budget.

Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to monitor, engage and report relevant conversations in outlets like Twitter, Facebook and Google+.

Low barriers to entry for software as a service products combined with a lack of case study material has crowded the social media monitoring space.

But which social media monitoring tool is a fit for your organization? What are the most popular tools and how are they being used today? How much should you budget for social media monitoring tools in 2012?

For more information, download the free white paper.

This 11-page white paper includes:

  • Research and findings from 5 popular social media monitoring tools.
  • Objective scoring according to 8 key dimensions.
  • Social media monitoring tool recommendations for agencies and brands by function and budget.

About lonelybrand
lonelybrand provides digital marketing and communications solutions for mid to large-sized companies designed to increase brand awareness, connect with customers and stakeholders and dramatically increase digital revenue.

We offer turnkey digital blueprints and experts to execute advanced online marketing programs that allow executives to focus on what matters most.

To learn more about our culture and discover valuable content visit us, follow us on Twitter @lonelybrand or like us on Facebook.

Katherine Leonard