Successful brand ambassador programs take resources, commitment, and strong relationships with social media influencers At a recent Digiday Agency Summit we sat down with Nick Kinports, Strategy Lead and …
Can your brand use the term "Super Bowl" during the big game? Explore the NFL's legal web and discover the right and wrong way to post about the game …
It is easy to forget sometimes that social media is still a relatively young industry. Facebook is a little over 10 years old. MySpace (remember MySpace?) is only a …
Hachette wants to ditch Amazon and sell you books through a somewhat unconventional source: Twitter.
What are some great New Year's Eve Promotions for your brand? We have a few ideas for you.
In an attempt to get 30 somethings to buy cars, Honda turned their Twitter account over to arch-villain and 80's icon Skeletor.
Modern consumers are tricky to market to. Learn how to adjust your content and social campaigns for these marketing savvy consumers.
As the New England Patriots Learned with their #1MillionPatriots Hashtag, social media automation can be very, very problematic.
What do Doctor Oz and Bill Cosby have in common? Social media controversy.
Who or what is #AlexFromTarget and what does it have to do with social media marketing? Find out in this article.
Many brands have tried to market to Millennials and many have failed. Here are some of the most epic attempts to reach Millennials.
The trailer for "Avengers: Age of Ultron" leaked early. Marvel's response offers a master class in the correct way to handle bad situations online.
20th Century Fox has created a fun, winning Twitter campaign with "Mariachi My Tweets."
These social movements are great examples of just how much social media is changing the world.
Social users generally don't like ads, but can a social network survive without advertising? Ello aims to find out.
Running social media for a small business is tricky. Learn about common small business social media mistakes and what you can do to avoid them.
Is it possible for a brand with a negative image to effectively use social media? Learn how 4 brands are doing just that.
How are Twitter, Facebook, and other social networks like Disney World in the 70's and 80's?
This week DiGiorno found themselves in hot water after a rare social media misstep. Learn what they did, and how to prevent a similar disaster for your brand.
Nowadays, social media is a more valuable tool for real estate agents than ever. How can real estate agents best utilize social media?
The NYPD is giving their commanders social media in an effort to avoid future controversies. We outline lessons and takeaways for marketers.
SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.
Some of the best Twitter accounts are fake. Read about five fun parody Twitter accounts, and learn what lessons marketers can learn from them.
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
It's hard to know what image dimensions work best for each social channel. That's why we put together this social network image cheat sheet.
Google and Amazon are gearing up for a toe-to-toe ecommerce battle royale. Who will reign supreme in the world of online shopping?
Twitter has released new data about its growth and the numbers are troubling. Marketers should pause to understand why.
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.
American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.