Tag: social media marketing

To better understand integrated marketing, we look at three companies who are using it to its full potential.

Advertising a new business can be a challenge. Creating an engaging social media profile for your business help.

What happens when a beloved brand makes a decision that angers their most loyal fans? Cadbury found out recently and now faces a social storm of fan rage.

How can your automotive brand use social media to connect with auto enthusiasts? Here's a guide to help you get started.

Ask most successful lawyers how they built up their client base, and you’re likely to hear three little words, again and again: Word. Of. Mouth. Naturally, the best way …

What were our 10 most popular articles in 2014? We count them down in this article.

As the New England Patriots Learned with their #1MillionPatriots Hashtag, social media automation can be very, very problematic.

What do Doctor Oz and Bill Cosby have in common? Social media controversy.

LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.

It's easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.

These social movements are great examples of just how much social media is changing the world.

Is it possible for a brand with a negative image to effectively use social media? Learn how 4 brands are doing just that.

The NYPD is giving their commanders social media in an effort to avoid future controversies. We outline lessons and takeaways for marketers.

How are brands in the book industry surviving and thriving in this digital world? They're using social media as a tool.

Alumni of the various incarnations of "Star Trek" have dominant social media presences. Learn how your marketing can boldly go where it's never gone before.

Craft beer uses unconventional, but effective techniques on social media to take on big brewers. Learn a few of these techniques in this article.

Believe it or not, one of the most successful brands in the realm of social media is NASA. Learn how the geeks from NASA dominate social.

Initially thought of as a community-building platform, it appears that Facebook is destined to shift toward content publishing from a marketing perspective.

Sports are a central part of the social experience. It makes sense that many popular sports franchises have major presences on social media.

The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.