Sustainably acquiring high-value social media customers is now not only possible, but a business requirement.
“Welcome to Night Vale” is one of the most popular podcasts in the United States. Here are five marketing lessons managers can learn from its success.
“Nostalgia is like a grammar lesson: you find the present tense, and the past perfect!” ― Owens Lee Pomeroy Marketers very well know that bringing back the good memories of the past holds a certain comfort for a customer. Reminiscence displays growth and natural progression while also providing the safety […]
People are always looking for an excuse to party, and a birthday is the most liable reason for jubilation. We celebrate birthdays belatedly or sometimes over the course of an entire week (despite what others may think). Your brand can even make its birthday party last a whole month long […]
Social Media outlet Twitter is a popular tool for users to exude product contempt, but are these chastised companies receptive to our preaching tweets? It may be tough to master the twart (twitter art) of a twis (twitter dis) in order for the target company to find your complaint within […]
Social engagement is always a bit of an experiment. You play with different forms of social media posts, hoping that one will result in an overwhelming amount of positive responses. This can be easy to track on Facebook, since it’s easy to view the amount of ‘Likes’ and ‘Shares’ that […]
Visual stimulation seems to be a significant unmet consumer need in 2012. Social network Pinterest offers a unique and simple way to discover and share imagery with connections by organizing preexisting still images into groups. The network’s popularity and rapid growth demonstrates the power of online images and proves that […]
You would think that a brand as large as Coca-Cola or Dr. Pepper wouldn’t need to worry about social engagement. After all, the audience is already attentive to new products and even as times change, the core audience remains. Still, several soft drink companies have taken it upon themselves to […]
Of all the talking points of South By Southwest Interactive—Highlight is the next big social trend, Angry Birds Space is angrier than all those other Angry Birds, etc—Homeless Hotspots seem to still be getting the most press. A marketing stunt orchestrated by advertising agency BBH Labs, Homeless Hotspots were exactly […]