This week DiGiorno found themselves in hot water after a rare social media misstep. Learn what they did, and how to prevent a similar disaster for your brand.
Tag: real time marketing
Cinco de Mayo, Kentucky Derby, May the 4th, all are great opportunities for real-time marketing. Take a look at our favorite picks from the weekend.
With the Oscars coming up on Sunday, you may be thinking of tweeting opportunities at hand. If you are, here's what NOT to tweet.
With the Polar Vortex behind us, we wondered,"What brands did a good job of responding to and making light of the situation?"
It is a new year, and 2014 will present you with new opportunities to excel in your real time marketing efforts.
DiGiorno's Twitter takeover during "The Sound of Music" provides a valuable lesson for marketers.
Since Oreo scored a touchdown with its timely Super Bowl social messaging, brands everywhere have had real-time marketing and newsjacking on their radar. What a lot of them fail …