Tag: lonelybrand custom research
Between busy schedules and hesitation to adapt to new ways of communication, encouraging the C-suite to participate in social media marketing is easier said than done. But the benefits of …
Getting in front of C-suite executives is an essential yet precarious step in the B2B sales cycle, and as these decision makers change the way they spend time online, …
Advertising, marketing and public relations agencies understand the importance of customer relationship management and quality data capture behavior. But do they practice what they preach when it comes to database …
Advertising, marketing and public relations agencies know the importance of implementing search strategy for their clients, but do they employ similar strategies to work toward their own business goals? …
Last week we shared a post about how gender affects a marketer’s success in social media. Now we ask, “what’s age got to do with it?” We hear day …
Does gender affect a marketer’s success in social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% …
As the year winds down, we’re seeing a number of reports on definitive content marketing trends in 2011. At lonelybrand we’re busy planning for 2012, and that means reviewing how …
There’s no denying that the B2B digital ecosystem is complex – even more so for firms that sell the intangible. Despite that complexity social media, search, CRM and a …
In the early days of social media, B2C companies were first to develop people, processes and competency around a new way to communicate with consumers. But as 2012 approaches …
Digital marketing without analytics? Fuhgeddaboudit! But saying analytics are important and implementing a robust process for measurement, reporting and data driven decision-making are two different things. We surveyed over …
Some wise old soul told us that it’s better to give than receive. I can think of a few scenarios where that’s not exactly true. But when it comes to …
Content marketing, pull marketing, inbound marketing. They’re all terms for creating and distributing thought leadership – the idea of sharing helpful insight and experience in exchange for potential new …
Can you describe what your firm does in a few key words or phrases? How about a page of them? We wanted to know how many advertising, marketing and …
Marketing execs are beginning to feel the pressure of the digital divide. We’ve witnessed a dramatic shift from traditional to digital media, and this metamorphosis has CMOs concerned about adapting to an …
They call it lead nurturing for a reason – developing leads into actual business takes time and effort. That effort is compounded when services are on, shall we say, …
Is there a marketing/communications industry standard for smartphones? The CMOs of the world guide marketing strategies that touch millions of lives every day. We wanted to know what they …
Previous studies have shown that “marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in marketing strategy.” But does citing a social network as …
