Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
Tag: facebook ads
Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.
The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
How can you get your business's Facebook event to stick with your audience? Here are three tips to get you started.
When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.
We've looked at great digital marketing courses in the past. Here are a few more that beginners and advanced users can benefit from.
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
Facebook is rolling out Premium Video Ads to a select group, with the promise that they will be carefully monitored as they're rolled out to more users.
Facebook Engineering Manager Hong Ge announced that the social networking giant would be working to make its infamous News Feed ads more relevant to users.
Salesforce Marketing Cloud recently compiled a report focused on the most and least effective advertising options that Facebook offers marketers. The report itself measured ad spend made via Social.com …
We know how important landing page optimization is — when customers click on a link or an ad, they’re expecting to be redirected to a page advertising exactly what …
We’ve all been there — your Facebook campaign fell flat and you have no idea why. The truth is, the tricky nature of the beast that is Facebook has …
Facebook offers cheap options for ad targeting – that’s old news. But did you know you can use the same cost-effective ad targeting to promote content directly from your …