Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.
Category: Digital Paid Media
The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
After some initial limited testing, the Disqus team is rolling out a new advertising opportunity for brands -- Sponsored Comments.
Facebook is rolling out Premium Video Ads to a select group, with the promise that they will be carefully monitored as they're rolled out to more users.
Like its social competition, Yelp offers advertising to help boost brands' awareness to searchers in their area. But is it worth the time and effort?
Twitter recently announced that the tailored audiences feature it previously beta tested is now globally available for brands.
You can't advertise on Instagram yet, but you can start forming an Instagram ads strategy. Keep the following practices in mind to produce effective ads.
In a blog post published on Thursday, Pinterest CEO Ben Silbermann gave readers a sneak peek at the future of Pinterest in the form of promoted pins. He reassured …