What do you do if you find your Facebook audience filled with trolls? If you're Burger King Norway, you launch a promo aimed at driving them away.
Our pals at Sprout Social recently found the average social media response rates for each industry. Here are the five worst performers.
If you want to focus more on social customer service this year, here are a few tips to get you started.
How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success.
We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.
We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.
In a series of upcoming posts, we'll take a closer look at A/B testing for emails. First up, A/B split subject line testing.
Big name department stores are already leaking their Black Friday sales, but we have a few ways to boost your biz's visibility on Small Business Saturday.
How does a brand earn customer loyalty? Create an unforgettable, personal connection with the customer, and he/she will be your customer for life.
Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.