Social Media Marketing

Online, TV & Print Ads Drive Viewers to Brands’ Social Outlets

Social Media Marketing Whether it’s a narrator’s quick suggestion to “find us on Facebook” or the Twitter logo in the bottom right corner at the magazine ad, it’s not all that uncommon for TV and print ads to mention, or at least hint at, the brand’s social outlets. That brings up an important ...

Posted by Katherine Leonard
twitter hashtag

3 Steps to Craft the Perfect Hashtag

May 21, 2013 by Janelle Vreeland

Although it may seem easy enough, it’s not a simple task when it comes to creating a brand-oriented hashtag. If you expect to build any kind of buzz around it, it needs to be used consistently and by the right people. It also shouldn’t be created arbitrarily. Intimidated? Don’t be. Here are the three things [...]

Pinterest Useful Pins

Pinterest Introduces Info-Packed Pins

May 20, 2013 by Katherine Leonard

Today Pinterest revealed an exciting new feature that will let brands and publishers pack more information into each pin. Before, when a user saw a pin they liked they had to click through to the brand’s website to get details. This new feature lets users see product specs, recipe details and other bulleted info directly beneath the [...]

louis vuitton art of packing

Louis Vuitton’s “Art of Packing” Playlist Makes for Excellent Social Media Marketing

May 17, 2013 by Janelle Vreeland

They may not have been as quick to jump on the social media bandwagon as their younger, more contemporary competitors, but luxury brands have really come into their own in the social media space. We highlighted some of their social achievements in an earlier blog post, and we’ve discovered another excellent example of well done [...]

onion hack

3 Things We Love About The Onion’s Response to Their Social Media Hack

May 16, 2013 by Janelle Vreeland

A little over a week ago, The Onion’s social accounts were hacked by the Syrian Electronic Army. Although some tech blogs questioned whether it was a legitimate hack or a “tasteless ploy for attention,” the site set the record straight by coming forward and admitting that their accounts had been hijacked. Once they regained control [...]

SEC Social Media Policy

Younger Investors Give SEC’s New Social Media Policy the Thumbs Up

May 16, 2013 by Katherine Leonard

We’ve heard about brands like Zillow embracing the SEC’s new social policy, but how is the investment community reacting to the approval of social media as platform for the dissemination of financial information? A new study from Marketwired takes a look at how investors are reacting. The infographic below gives an overview of the results, but here [...]