Google Plus Marketing

Keep Mobile Visitors Around Longer with Google Plus Recommendations

Content Marketing From Disqus Recommendations to Facebook Reommendations, there are a number of mechanisms used to keep desktop readers around by tempting them with related articles. But until now, those options were fairly limited on the mobile front. A Monday post on the Google Plus Developer’s Blog introduced the new ...

Posted by Katherine Leonard
video marketing

Connect Team Members to Your Brand’s YouTube Account with Google Plus

April 22, 2013 by Janelle Vreeland

YouTube recently announced a beta service that allows YouTube channel owners to connect their YouTube presence to multiple Google Plus accounts. What does this mean for brand marketers? It means that it’s suddenly much easier for multiple team members to manage a single channel. Splitting YouTube-related duties will prevent you from having to give out [...]

google plus redesign

What You Need to Know About the Google Plus Profile Redesign

March 18, 2013 by Janelle Vreeland

Depending on how active you are on Google Plus — and how often you visit your own personal or brand page — you may or may not have noticed the revamped appearance of the network’s profile pages. The new look places a lot of emphasis on the visual elements of the page, and presents vital [...]

google plus local marketing

3 Ways Your Restaurant Can Embrace Google Plus (And Encourage Diners to Do the Same)

February 5, 2013 by Janelle Vreeland

Brands are still trying to navigate their way through Google Plus, but few bars, restaurants and cafes realize that the space is readymade for them. How so? The integration of all Google resources has made it extremely easy for restaurant goers to leave reviews, upload photos and browse the hottest spots on their street. Here [...]

nonprofit social strategy

Non-Profit Social Trends to Watch in 2013

January 25, 2013 by Janelle Vreeland

The recently released 4th Annual Nonprofit Social Network Benchmark Report examined the efforts of non-profit brands in the social sphere in 2012 and came away with three major trends they foresee continuing in 2013. Some present a challenge for non-profits, but all present an opportunity to grow and expand their presence and influence. Let’s take [...]

Luxury Social Media

Live Tweeting & Hangouts: Social Media Tactics with Luxury Brands

January 23, 2013 by Janelle Vreeland

In yesterday’s post we took a look at how some luxury brands are setting themselves apart on YouTube. We were impressed with what we saw, so we decided to dive deeper and investigate their general social media strategies. The brands’ social media fans may have come for the name or the clothing, but they’re staying [...]