The beauty of landing pages is that they offer a virtually unlimited range of specificity. Landing page design and content can be easily adjusted to fit a niche user’s needs and elegantly drive a single, measurable conversion.
But this also means that there is no “one size fits all” when it comes time to build a landing page. In fact, data shows that more landing pages targeting specific user circumstances means more leads. Let’s be clear – by more landing pages, we’re talking 20 or more.
If your brand is relying on a handful of landing pages to drive conversions, consider taking a closer look at user needs. What level of product education do they need? How much of a commitment are they willing to make at this point in the conversion path?
We created an easy-to-use quadrant system to determine your users’ educational and commitment-based need, and then identify the right landing page features to meet each of those needs. Download our free landing page tool today to begin strengthening your landing page arsenal for 2013.