A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network’s right-hand column ads.
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
Brands must constantly evolve their social growth strategies to ensure that they are not being perceived as spammy or annoying. Providing valuable content for users is critical.
Last week Instagram’s director of business operations told the Wall Street Journal that users can expect the platform to begin selling ads “within the year.”
Between the acquisition of MoPub, endorsement from a former Facebook product manager and the IPO filing, it’s been quite a week for Twitter.
In a previous post we speculated on what Twitter’s ad exchange could mean for brands. As is generally the case when it comes retargeting, privacy concerns have arisen among more discerning of Internet users. Perhaps learning from Facebook’s Sponsored Story legal woes, Twitter wasted no time speaking out on the […]
Advertisers haven’t yet figured out an ideal measure for the success of paid social media ads, but they’re not giving up on the opportunity just yet. Nielsen’s 2013 report, “Paid Social Media Advertising” surveyed over 500 U.S. digital marketing and media professionals to better understand their attitudes and habits regarding paid […]
A new study from Facebook and comScore looks to throw some weight behind Facebook paid media by showing how three major brands use ads to extend their audience. And while the numbers themselves are fairly impressive, we’re left wondering what these reach-based metrics actually accomplish. Here’s a look at some […]
Organic content with a paid media boost – that’s an appealing concept for just about any digital marketer. Of course Sponsored Stories look good on paper, but the concept has grown complicated when it comes to users’ rights. The ads offer businesses the opportunity to add a little extra juice […]