To succeed in marketing a law firm nowadays, you need to have great digital marketing. Here are some tips to help law firms get ahead on the Internet.
When considering a site redesign, aesthetics are important. But incorporating a foundation of SEO from the ground up is a vital part of your site’s success.
Who doesn’t love a good story? Think back to the stories you enjoy hearing and incorporate them into your content marketing strategy with these tips.
Content curation makes some marketers sweat because of the old duplicate content rule. Here’s what Matt Cutts, Google’s head of webspam, has to say on the subject.
Google is now rewarding longer content with a new block on the SERP reserved for in-depth articles. These are high-quality pieces that help users get a more exhaustive explanation of a topic.
There is no shortage of tools out there to help you analyze links, keywords and other important SEO elements. But even better than grabbing a URL and pasting it into an external tool is the ability to view the stats you need without navigating away or opening a new window. […]
On Tuesday DuckDuckGo proclaimed via Twitter that they had officially hit 3 million daily searches. That’s small beans compared to Google’s 100 billion plus searches per month, but you’ve got to start somewhere when you’re up against a giant, right? Plus, with the recent NSA controversy, pro-privacy DuckDuckGo’s popularity is […]
Inbound links are beneficial to your site from both an SEO and a credibility perspective. And while it’s easier than ever to figure out who is linking to your content, that leaves one important question: what should you actually do with these links once you identify them? Of course the answer depends on […]
Internal links point from one page on your website to another page on your website, and they’re important for two reasons. From the user perspective, they point to further resources, making your site a more helpful experience. From the brand’s perspective, as SEOMoz puts it, internal links “establish site architecture and spread your […]
To tackle search engine optimization head on there are a few things you need to know: what you’re doing right, what you could be doing better, and what your competitors are doing. Open Site Explorer is a handy tool that has the answers to all of these questions. Essentially a search engine […]