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    Starting a Brand Ambassador Program from Scratch the Lululemon Way

Starting a Brand Ambassador Program from Scratch the Lululemon Way

There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result.

By |October 18th, 2016|Social Media Marketing|Social Shares: 0

How to Write Effective Mobile Survey Questions

CAPI software (Computer-Assisted Personal Interviewing) and mobile survey apps have had a profound and revolutionary effect on the survey data collection profession, rendering phone and door-to-door surveys all but irrelevant. For brands, mobile surveys are a convenient and low cost way to collect customer data that can be used to […]

By |June 26th, 2013|Mobile Marketing|Social Shares: 2

Four Startup Lessons Taught by Rap Songs

This special guest post is sponsored by The Small Business Challenge, a contest giving $50,000 to three small businesses.  As an artistic form, rap music has taught society about life, love, and interesting slang terms for money and illicit activity.  Some rap songs also carry important lessons that lawyers agree […]

By |September 25th, 2012|Startups|Social Shares: 110