Successful brand ambassador programs take resources, commitment, and strong relationships with social media influencers At a recent Digiday Agency Summit we sat down with Nick Kinports, Strategy Lead and partner at NOTICE, a creative agency recently recognized as a top social media phenomenon by Agency Spotter, to ask him about how influencers […]
Mastering the email subject line is one of the most important parts of email marketing. It’s the first thing recipients see, and the reason they open your message or kick it to the curb. These 7 tips will help you get your email marketing black belt. 1. Pick a vendor […]
When it comes to naming your e-newsletter, asking some simple questions can boost creativity while averting technical disaster. Does your newsletter have a name? While certainly not a requirement, adding a memorable moniker to regular updates can help subscribers grow familiar with and even come to expect your monthly or […]
If you’ve noticed that your inbox has become a bit more animated and colorful, it’s probably because more email blasts are making use of emoji and symbols. Now, we’re not referring to the traditional smiley face emoticons (though they are certainly included), rather, more and more retailers are embracing sleeker, but […]
Don’t have an email marketing client? Don’t worry. Boomerang for Gmail lets you schedule messages for free.
There are a number of benefits that can be reaped from using email marketing. Before diving in, though, take note of these email marketing tips.
The Movable Ink team found that the number of people opening emails via mobile devices, and the amount of time they spend reading them, is only increasing.
We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.
We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.