Don’t have an email marketing client? Don’t worry. Boomerang for Gmail lets you schedule messages for free.
There are a number of benefits that can be reaped from using email marketing. Before diving in, though, take note of these email marketing tips.
The Movable Ink team found that the number of people opening emails via mobile devices, and the amount of time they spend reading them, is only increasing.
We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.
We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.
In a series of upcoming posts, we’ll take a closer look at A/B testing for emails. First up, A/B split subject line testing.
Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.
Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it’s lacking in empathy.
David’s Bridal’s Wedding Solutions email blast illustrates the perfect way to exercise post-purchase CRM. Here’s why it works so well.