email marketing

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    Boomerang for Gmail Gives You the Freedom to Schedule Emails

Boomerang for Gmail Gives You the Freedom to Schedule Emails

Don’t have an email marketing client? Don’t worry. Boomerang for Gmail lets you schedule messages for free.

By |May 21st, 2014|CRM|Social Shares: 7
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    5 Steps to Help Businesses Get the Most Out of Email Marketing

5 Steps to Help Businesses Get the Most Out of Email Marketing

There are a number of benefits that can be reaped from using email marketing. Before diving in, though, take note of these email marketing tips.

By |March 20th, 2014|CRM|Social Shares: 14

Is There a Future for Email and Email Marketing?

Recently, Facebook co-founder Dustin Moskovitz stated that email has begun to die. Is this true? Is there a future for email and email marketing?

By |February 3rd, 2014|Social Media Marketing|Social Shares: 0

65% of Emails Opened via Mobile Devices, Movable Ink Finds

The Movable Ink team found that the number of people opening emails via mobile devices, and the amount of time they spend reading them, is only increasing.

By |January 29th, 2014|Mobile Marketing|Social Shares: 8

6 Tips to Boost Your Email Marketing Success

We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.

By |November 13th, 2013|CRM|Social Shares: 29

How to Approach Testing Email Content

We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.

By |November 12th, 2013|Content Marketing, CRM|Social Shares: 26

Email Marketing: Subject Line Testing 101

In a series of upcoming posts, we’ll take a closer look at A/B testing for emails. First up, A/B split subject line testing.

By |November 11th, 2013|CRM|Social Shares: 39

2 Perspectives: The Affect of Gmail Tabs on Open Rates

Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.

By |October 24th, 2013|CRM|Social Shares: 10

The Argument for Letter-Style Emails

Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it’s lacking in empathy.

By |October 17th, 2013|CRM|Social Shares: 14

David’s Bridal Masters Post-Purchase CRM

David’s Bridal’s Wedding Solutions email blast illustrates the perfect way to exercise post-purchase CRM. Here’s why it works so well.

By |September 27th, 2013|CRM|Social Shares: 14