It’s always difficult to create content that your readers will share, and even harder when that content is related to an drier industry.
When it comes to content, you can curate or create. How do you choose which is right for your brand? We explore the pros and cons to each approach.
Stop jumping from site to site in an effort to find the best pieces of content. Use one platform that allows you to get the best of all worlds.
Content curation makes some marketers sweat because of the old duplicate content rule. Here’s what Matt Cutts, Google’s head of webspam, has to say on the subject.
Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.
Content curation for owned media is a great way to fill your brand’s content pipeline. There are two distinct approaches to content curation for owned media: unlicensed and licensed.
Want to share a series of related links without bombarding your followers with a stream of similar messages? Take a cue from WBEZ, the Chicago affiliate of NPR, who recently used a bitly bundle to share a list of long reads from their site. As you can see in the screenshot […]
We’ve covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you’ve taken in a heap of content and you’re all the wiser for it. Now it’s time to take it full circle and share those awesome […]
Content curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you’ll want to tuck those articles away for later sharing rather than blasting them out right away. To be perfectly honest, there isn’t one perfect content collection tool out […]