content curation

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    Creating an Engaging Content Marketing Plan as a Finance Firm

Creating an Engaging Content Marketing Plan as a Finance Firm

It’s always difficult to create content that your readers will share, and even harder when that content is related to an drier industry.

By |March 4th, 2015|Content Marketing, Digital Marketing|Social Shares: 0

Content: When to Create and When to Curate

When it comes to content, you can curate or create. How do you choose which is right for your brand? We explore the pros and cons to each approach.

By |July 18th, 2014|Content Marketing|Social Shares: 0

Google Authorship for Brands

iAcquire’s PR Director offers tips on how to maximize Google authorship as a brand.

By |March 26th, 2014|Content Marketing|Social Shares: 34

Meet Your New Favorite Content Curation Tool, Swayy

Stop jumping from site to site in an effort to find the best pieces of content. Use one platform that allows you to get the best of all worlds.

By |February 17th, 2014|Content Marketing|Social Shares: 55

When Content Curation Is Bad For SEO

Content curation makes some marketers sweat because of the old duplicate content rule. Here’s what Matt Cutts, Google’s head of webspam, has to say on the subject.

By |September 5th, 2013|Content Marketing|Social Shares: 26

The Business Case for Content Curation

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.

By |August 19th, 2013|Content Marketing|Social Shares: 67

Licensed vs. Unlicensed Content Curation

Content curation for owned media is a great way to fill your brand’s content pipeline. There are two distinct approaches to content curation for owned media: unlicensed and licensed.

By |August 9th, 2013|Content Marketing|Social Shares: 22

Using Bitly Bundles for Content Curation

Want to share a series of related links without bombarding your followers with a stream of similar messages? Take a cue from WBEZ, the Chicago affiliate of NPR, who recently used a bitly bundle to share a list of long reads from their site. As you can see in the screenshot […]

By |June 25th, 2013|Content Marketing|Social Shares: 6

Curating Content, Step 4: Share It

We’ve covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you’ve taken in a heap of content and you’re all the wiser for it. Now it’s time to take it full circle and share those awesome […]

By |June 20th, 2013|Digital Marketing|Social Shares: 3

Content Curation, Step 3: Save It For Later

Content curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you’ll want to tuck those articles away for later sharing rather than blasting them out right away. To be perfectly honest, there isn’t one perfect content collection tool out […]

By |June 17th, 2013|Content Marketing|Social Shares: 16