best landing page designs

Best Landing Page Designs: Ideapod

More than a great concept, Ideapod has a great landing page. Here is a closer look at some of its essential elements.

By |February 21st, 2014|Content Marketing|Social Shares: 2

Best Landing Page Designs: PolicyGenius

PolicyGenius is trying to reinvent the way young adults research and sign up for insurance. How do you make it more appealing? Create a great landing page.

By |January 16th, 2014|Digital Marketing|Social Shares: 16

Best Landing Page Designs: UNC MBA Program

As a twenty-something professional that spends an unhealthy amount of time on the Internet, I see a fair share of ads relating to grad school. Between Facebook ads for post-secondary programs at my alma mater to native ads for some school of digital marketing wizardry in Europe, there’s an eb […]

By |May 17th, 2013|Content Marketing|Social Shares: 9

4 Form Field Mistakes That Could Be Hurting Your Conversion

We know that the key to conversion is having an excellent and well-optimized landing page. Even if your landing page has a great design and a clear call to action, though, you may still be experiencing a lower rate of conversion than you want. What’s the cause? It might be […]

By |April 16th, 2013|Content Marketing|Social Shares: 2

Best Landing Page Designs: Help A Reporter Out

Help A Reporter Out is one of those tricks every communications professionals should have up their sleeve. For content producers, HARO is a great tool for fielding quotes when you don’t have a particular expert in your personal rolodex. On the public relations side, HARO is an excellent way to […]

By |March 7th, 2013|Content Marketing|Social Shares: 28

Best Landing Page Designs: Peapod

Coupons are one of the oldest tricks in the book, but a paid media execution of the old discount requires a good amount of attention to detail. You’ve got to let the new guys know that they’re in the right place without overshadowing pre-existing customers, all while getting everyone through […]

By |February 26th, 2013|Content Marketing|Social Shares: 17
  • Low-Commitment Landing Pages
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    Landing Page Tips for Apps and Other Low-Commitment Products

Landing Page Tips for Apps and Other Low-Commitment Products

Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information from the visitor. But that’s no excuse to neglect the landing page. This one page is your opportunity to convince users to […]

By |January 10th, 2013|Content Marketing|Social Shares: 23

Best Landing Page Designs: Hulu Plus

Thanks to a few recent leadership shakeups, TV streaming service Hulu has been fodder for tweets and blog posts over the past several days. While we’re on the topic, let’s take a look at how the company fights for paid users in this highly competitive space with the help of paid media […]

By |January 7th, 2013|Content Marketing|Social Shares: 20

Identifying Visitor Needs for Landing Page Success

Less is almost always more in the landing page realm. Too much content distracts users from seeing and acting on a conversion opportunity. But a page that is too stark can also be a deterrent to clicks, taps and calls. Wondering how little you can actually get away with? That […]

By |December 13th, 2012|Content Marketing|Social Shares: 19

The Myth of the One Size Fits All Landing Page

The beauty of landing pages is that they offer a virtually unlimited range of specificity. Landing page design and content can be easily adjusted to fit a niche user’s needs and elegantly drive a single, measurable conversion. But this also means that there is no “one size fits all” when it comes […]

By |December 5th, 2012|Content Marketing|Social Shares: 27