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    Steer Clear of These Subject Lines for B2B & B2C Email Marketing

Steer Clear of These Subject Lines for B2B & B2C Email Marketing

The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re a B2B brand or a B2C brand, the words you use in your subject line can make or break your attempt. […]

By |December 20th, 2012|Digital Marketing|Social Shares: 15

Red Bull Fuels Millennial Image with Content Marketing

Whether you know it or not, you’re probably familiar with Red Bull‘s content marketing efforts. The Red Bull Stratos Live Jump – a world record breaking freefall from space – was a culmination of the brands self-pronounced “epic” content marketing program. Let’s take a closer look at Red Bull’s attempt […]

By |November 30th, 2012|Content Marketing|Social Shares: 26

The Visual Web’s Influence on Online Retail

Are you integrating the visual web into your holiday marketing strategy? If not, these stats from comScore’s The State of the U.S. Online Retail Economy in Q2 2012 might make you think twice. Pinterest and Instagram Still Growing comScore’s data shows a continued uptick in growth for the two visual […]

By |November 7th, 2012|Social Media Marketing|Social Shares: 53
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    Research Finds Best Practices for B2B and B2C Social Messaging

Research Finds Best Practices for B2B and B2C Social Messaging

If you thought you had everything figured out about social media posting, think again. New research from Compendium suggests that even the punctuation used in updates and posts can affect how well they are received and how many clicks they get in the B2B and B2C worlds. The research compiled┬ábest […]

By |October 3rd, 2012|Social Media Marketing|Social Shares: 47