agencies

  • Confidence Game
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    White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

2014 is shaping up to be a year of change for brand marketers in the United States. Search engines like Google are awarding brands that engage in content marketing and social media with big traffic that wins new customers. There’s just one problem… Brands aren’t impressed with agencies’ digital skills. […]

By |November 30th, 2013|lonelybrand White Papers|Social Shares: 88
  • Social Execs
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    New Study Shows Consumers Value Executive Participation on Social Media

New Study Shows Consumers Value Executive Participation on Social Media

Between busy schedules and hesitation to adapt to new ways of communication, encouraging the C-suite to participate in social media marketing is easier said than done. But the benefits of a CEO’s voice on social media are vast, from creating a greater reach for content marketing efforts, to increased brand awareness, […]

By |April 9th, 2012|Social Media Marketing|Social Shares: 156

PR vs. Ad: Who Wins the Analytics Game?

The public relations and advertising industries have found themselves in a similar adapt-to-digital-or-die predicament. The folks at Forrester’s Interactive Marketing blog seem to think that the issue is unique to public relations agencies. We wanted to take a look at the data and see who gets the core elements of […]

By |February 20th, 2012|Analytics|Social Shares: 127

CMOs Use Online Search and Mobile Devices for B2B Buying

Getting in front of C-suite executives is an essential yet precarious step in the B2B sales cycle, and as these decision makers change the way they spend time online, it’s important for sellers to keep up. Data from a study by Compete & Google shows that C-level executives are more […]

By |February 7th, 2012|Mobile Marketing|Social Shares: 61

Building a Reliable Digital Agency Scorecard

Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing in the online realm. It’s not surprising. After all, “you don’t know what you don’t know” right? How can brands expect […]

By |January 25th, 2012|Content Marketing|Social Shares: 52

Agencies Behind in Customer Relationship Management

Advertising, marketing and public relations agencies understand the importance of customer relationship management and quality data capture behavior. But do they practice what they preach when it comes to database management and email marketing? We surveyed over 300 top agency executives to find out how they execute CRM and email marketing […]

By |January 24th, 2012|CRM|Social Shares: 27

How Agencies Approach Search Engine Marketing

Advertising, marketing and public relations agencies know the importance of implementing search strategy for their clients, but do they employ similar strategies to work toward their own business goals? lonelybrand surveyed over 300 top agency executives to find out how they use search engine marketing for agency lead generation. Organic […]

By |January 19th, 2012|Digital Paid Media|Social Shares: 45

Does Age Matter in Social Media for Business?

Last week we shared a post about how gender affects a marketer’s success in social media. Now we ask, “what’s age got to do with it?” We hear day in and day out that social media is a young person’s game, but our data shows that wisdom may play an […]

By |January 11th, 2012|Social Media Marketing|Social Shares: 125

Agency Executives & Social Media: The Gender Breakdown

Does gender affect a marketer’s success in social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population. At lonelybrand we wanted to […]

By |January 3rd, 2012|Social Media Marketing|Social Shares: 92
  • Predictions-for-2012
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    Dominate the Digital Space: 2012 Predictions from lonelybrand

Dominate the Digital Space: 2012 Predictions from lonelybrand

What  wonderful time of year. Between vacations, family and end of year work the web is a relatively quiet place. Except for all the digital marketing folks trying to push their respective agendas by predicting what will happen in the coming year. You didn’t think I would miss the opportunity […]

By |December 28th, 2011|Content Marketing|Social Shares: 0