Social Media Marketing

How to Deal with Negative Comments on Facebook

We’ve all seen people leave negative comments on Facebook.  If not, Facebook’s experiment definitely put the spotlight on negative versus positive posts and comments.  Negative comments can spread negativity not only across your personal network, but your brand’s as well. Depending on the severity of the comments, negativity on your brand’s […]

By |July 10th, 2014|Social Media Marketing|Social Shares: 0
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    Facebook’s Emotional Manipulation Study and Marketing Ethics

Facebook’s Emotional Manipulation Study and Marketing Ethics

Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook’s mistake?

By |July 3rd, 2014|Digital Marketing, Social Media Marketing|Social Shares: 3
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    Twitter (Finally) Introduces Ad Module to Boost App Installs & Engagement

Twitter (Finally) Introduces Ad Module to Boost App Installs & Engagement

The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.

3 Examples of Great Facebook Promotions

To better engage your audience with Facebook promotions, we look at a few great examples.

By |July 1st, 2014|Social Media Marketing|Social Shares: 1
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    Independence Day Instagram Challenge Seeks Patriotic Selfies

Independence Day Instagram Challenge Seeks Patriotic Selfies

The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.

By |July 1st, 2014|Social Media Marketing|Social Shares: 3

How to Promote Your Facebook Event

How can you get your business’s Facebook event to stick with your audience? Here are three tips to get you started.

By |June 26th, 2014|Social Media Marketing|Social Shares: 2

Facebook Pages Manager App Gets a Fresh New Look

If you’ve avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.

By |June 25th, 2014|Mobile Marketing, Social Media Marketing|Social Shares: 4
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    How to Show the Community and Your Employees that your Company Has a Big Heart

How to Show the Community and Your Employees that your Company Has a Big Heart

No matter what kind of business you’re involved with, doing good for others can involve more than just writing a check and putting it in the mailbox.

By |June 24th, 2014|Social Media Marketing|Social Shares: 3
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    Get the Best out of Facebook Ads Partner Categories with These 4 Tips

Get the Best out of Facebook Ads Partner Categories with These 4 Tips

When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.

By |June 23rd, 2014|Social Media Marketing|Social Shares: 4

Facebook Takes Aim at Snapchat with Slingshot

With the launch of Slingshot, has Facebook built a better Snapchat? Or will Slingshot crash and burn?

By |June 20th, 2014|Social Media Marketing|Social Shares: 7