Social Media Marketing

Reddit’s Tech Section: A Lesson in Community Moderation

Reddit moderators used an auto-moderation tool to censor major topics on the site. The result was banishment from the front page.

By |April 23rd, 2014|Social Media Marketing|Social Shares: 2

Optimizing Facebook Campaigns for International Markets

Facebook is still the king of the social mount throughout the world. If you are planning to enter international markets, Facebook is a good place to start.

By |April 23rd, 2014|Social Media Marketing|Social Shares: 3

Seeing Poor ROI with Facebook Ads? Try These Tips

A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.

Sports and Social: Is Your Team a Social Champion?

Sports are a central part of the social experience. It makes sense that many popular sports franchises have major presences on social media.

By |April 22nd, 2014|Social Media Marketing|Social Shares: 3

Facebook Ads & ROI: What Results are Brands Seeing?

Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.

By |April 21st, 2014|Digital Paid Media, Social Media Marketing|Social Shares: 24

How to Avoid a Twitter Catastrophe

We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.

By |April 18th, 2014|Social Media Marketing|Social Shares: 6

Getting Visual with Social Media

People respond better to visual communication – which means they respond better to visual social media marketing.

By |April 17th, 2014|Social Media Marketing|Social Shares: 5
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    Share Your Expertise & Bolster Your Reputation with Google Helpouts

Share Your Expertise & Bolster Your Reputation with Google Helpouts

The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.

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    American Airlines’ Twitter Threat: A Lesson in Community Management

American Airlines’ Twitter Threat: A Lesson in Community Management

American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.

By |April 14th, 2014|Social Media Marketing|Social Shares: 8

Authenticity Wins: 6 Brands Who Define Authentic

The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.

By |April 11th, 2014|Content Marketing, Social Media Marketing|Social Shares: 6