We’ve all seen people leave negative comments on Facebook. If not, Facebook’s experiment definitely put the spotlight on negative versus positive posts and comments. Negative comments can spread negativity not only across your personal network, but your brand’s as well. Depending on the severity of the comments, negativity on your brand’s […]
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook’s mistake?
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
To better engage your audience with Facebook promotions, we look at a few great examples.
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.
How can you get your business’s Facebook event to stick with your audience? Here are three tips to get you started.
If you’ve avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.
No matter what kind of business you’re involved with, doing good for others can involve more than just writing a check and putting it in the mailbox.
When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.
With the launch of Slingshot, has Facebook built a better Snapchat? Or will Slingshot crash and burn?