Social Media Marketing

How to Use Facebook Ad Scheduling

Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.

By |August 14th, 2014|Digital Paid Media, Social Media Marketing|Social Shares: 3
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    With Mobile Ads Manager, Facebook Admins Can Make the Jump to Mobile Management

With Mobile Ads Manager, Facebook Admins Can Make the Jump to Mobile Management

Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.

By |August 12th, 2014|Social Media Marketing|Social Shares: 4
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    3 Reasons Why Your Brand’s Bare-Bones Facebook Page is Hindering Your Growth

3 Reasons Why Your Brand’s Bare-Bones Facebook Page is Hindering Your Growth

Is it okay for a brand to have a Facebook page that doesn’t have any actual content? Short answer: No. For the long answer, read on.

By |August 11th, 2014|Social Media Marketing|Social Shares: 4

People vs. Fans, Followers, and Customers

When you call them fans, followers, or customers, you handicap your ability to communicate with them. Try “people” instead.

By |August 8th, 2014|Social Media Marketing|Social Shares: 12
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    Pinterest Messaging Allows Users to Share & Collaborate Over Pins

Pinterest Messaging Allows Users to Share & Collaborate Over Pins

Sharing pins has just gotten easier and more interactive. Pinterest messaging now allows users to share and chat about pins privately.

By |August 7th, 2014|Social Media Marketing|Social Shares: 8
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    4 Reasons Your Brand Should Partner With YouTube Influencers

4 Reasons Your Brand Should Partner With YouTube Influencers

The quickest path to real value in YouTube video marketing lies in forging authentic, engaging relationships with YouTube influencers.

By |August 4th, 2014|Social Media Marketing|Social Shares: 94

Brave New World: How Book Brands Thrive Using Social

How are brands in the book industry surviving and thriving in this digital world? They’re using social media as a tool.

By |August 4th, 2014|Social Media Marketing|Social Shares: 20

The Problem with Facebook’s 20% Rule

The 20% text rule has prevented users from being bombarded with text-heavy ads. It’s also become a problem for pages looking to celebrate the past.

By |July 31st, 2014|Social Media Marketing|Social Shares: 11

SocialRank Makes Finding Twitter-Based Brand Advocates Easy

SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.

By |July 30th, 2014|Social Media Marketing|Social Shares: 10

Would You Tweet-a-Coke?

Coca-Cola is trying to monetize its Twitter presence with a new campaign that lets you buy a friend a Coke. The campaign is called “Tweet-a-Coke.”

By |July 30th, 2014|Social Media Marketing|Social Shares: 7