Social Media Marketing

How to Avoid a Twitter Catastrophe

We just learned a lesson in Community Management from American Airlines.  Now, coming fresh off of a merger with American Airlines, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe. U.S. Airways unfortunately could not avoid their NSFW mistake.  To recap, the brand accidentally tweeted a […]

By |April 18th, 2014|Social Media Marketing|Social Shares: 1

Getting Visual with Social Media

People respond better to visual communication – which means they respond better to visual social media marketing.

By |April 17th, 2014|Social Media Marketing|Social Shares: 3
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    Share Your Expertise & Bolster Your Reputation with Google Helpouts

Share Your Expertise & Bolster Your Reputation with Google Helpouts

The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.

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    American Airlines’ Twitter Threat: A Lesson in Community Management

American Airlines’ Twitter Threat: A Lesson in Community Management

American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.

By |April 14th, 2014|Social Media Marketing|Social Shares: 5

Authenticity Wins: 6 Brands Who Define Authentic

The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.

By |April 11th, 2014|Content Marketing, Social Media Marketing|Social Shares: 5

HBO Go’s Sunday Night Crash: 4 Takeaways for Marketers

HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.

By |April 9th, 2014|CRM, Social Media Marketing|Social Shares: 11

Key Takeaways from Twitter’s New Layout

Pretty soon all Twitter users will see the new design on their own accounts. Here are the major points you need to know.

By |April 8th, 2014|Social Media Marketing|Social Shares: 15

A Tweet Is Worth a Thousand Words: Museums & Social Media

In addition to pushing membership drives and promoting special exhibits, social media has given museums, and exhibitors, a new way to connect with visitors.

By |April 3rd, 2014|Social Media Marketing|Social Shares: 13
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    With Recent Algorithm Changes, Will Small Brands Abandon Facebook?

With Recent Algorithm Changes, Will Small Brands Abandon Facebook?

Facebook has recently changed their algorithms, limiting the organic reach of brands. How will small brands respond to these changes?

By |April 2nd, 2014|Social Media Marketing|Social Shares: 6