Digital Paid Media

  • helpouts
    Permalink Gallery

    Share Your Expertise & Bolster Your Reputation with Google Helpouts

Share Your Expertise & Bolster Your Reputation with Google Helpouts

The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.

Facebook Enlarges, Limits Right-Hand Column Ads

Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network’s right-hand column ads.

By |April 11th, 2014|Digital Paid Media|Social Shares: 8

Don’t Be Afraid of Programmatic Buying

Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.

By |April 9th, 2014|Digital Paid Media|Social Shares: 16

Brace Yourselves, Disqus Sponsored Comments are Coming

After some initial limited testing, the Disqus team is rolling out a new advertising opportunity for brands — Sponsored Comments.

By |April 8th, 2014|Digital Paid Media|Social Shares: 5

Facebook Begins its Premium Video Ad Rollout

Facebook is rolling out Premium Video Ads to a select group, with the promise that they will be carefully monitored as they’re rolled out to more users.

Yelp Advertising: The Good, the Bad & the Ineffective

Like its social competition, Yelp offers advertising to help boost brands’ awareness to searchers in their area. But is it worth the time and effort?

By |February 25th, 2014|Digital Paid Media|Social Shares: 11

Twitter Opens Up Tailored Audiences to Brands

Twitter recently announced that the tailored audiences feature it previously beta tested is now globally available for brands.

By |December 9th, 2013|Digital Paid Media|Social Shares: 7

4 Steps to Develop Your Instagram Ads Strategy

You can’t advertise on Instagram yet, but you can start forming an Instagram ads strategy. Keep the following practices in mind to produce effective ads.

By |November 5th, 2013|Digital Paid Media|Social Shares: 10

Pinterest Introduces Promoted Pins

In a blog post published on Thursday, Pinterest CEO Ben Silbermann gave readers a sneak peek at the future of Pinterest in the form of promoted pins. He reassured users that the ads will be “tasteful, transparent and relevant.”

By |September 20th, 2013|Digital Paid Media|Social Shares: 0

Pros & Cons of the New Gmail Ads

Have you spotted any ads within your Gmail promotions tab? We took a closer look at the advantages and disadvantages of the new ads, and how they will relate to brand marketers.

By |September 19th, 2013|Digital Paid Media|Social Shares: 8