Digital Paid Media

How to Use Facebook Ad Scheduling

Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.

By |August 14th, 2014|Digital Paid Media, Social Media Marketing|Social Shares: 0
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    Upvotes, Downvotes & Reddiquette: Reddit Advertising Vets Share their Results

Upvotes, Downvotes & Reddiquette: Reddit Advertising Vets Share their Results

Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here’s what they had to say.

By |August 5th, 2014|Digital Paid Media|Social Shares: 0
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    Reynolds Wrap Gets Inspired by Weird Al, Sees Surge of Engagement

Reynolds Wrap Gets Inspired by Weird Al, Sees Surge of Engagement

The Reynolds Wrap social team shared Weird Al’s “Foil” on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.

Facebook Buy Button Starts Testing Phase

Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.

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    Yahoo Prime View Ensures Advertisers with 100% Display Ad Viewability

Yahoo Prime View Ensures Advertisers with 100% Display Ad Viewability

In 2012, 5.3 million display ad impressions were served, but 3 in 10 were never viewable. Yahoo Prime View looks to make display ads more effective.

By |June 26th, 2014|Digital Paid Media|Social Shares: 0
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    The Secret to Choosing the Best Digital Ad Exchange for Your Brand

The Secret to Choosing the Best Digital Ad Exchange for Your Brand

Ad exchanges are a great way for marketers to find new audiences. With a little research, you can find one that’s a great fit for your brand.

By |June 20th, 2014|Digital Paid Media|Social Shares: 0

Advertisers, Take Note of Instagram’s Ad Rules & Regs

What do the Instagram ad rules mean for advertisers? It’s time to start thinking outside the box.

+Post Ads Roll Out to Google Plus Users, Advertisers

The Google Plus team announced that users with more than 1,000 followers now have the ability to create +Post Ads.

By |April 29th, 2014|Digital Paid Media|Social Shares: 10

Seeing Poor ROI with Facebook Ads? Try These Tips

A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.

By |April 22nd, 2014|Digital Paid Media, Social Media Marketing|Social Shares: 12

Facebook Ads & ROI: What Results are Brands Seeing?

Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.

By |April 21st, 2014|Digital Paid Media, Social Media Marketing|Social Shares: 46