Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
Category: Digital Paid Media
Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here's what they had to say.
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
In 2012, 5.3 million display ad impressions were served, but 3 in 10 were never viewable. Yahoo Prime View looks to make display ads more effective.
Ad exchanges are a great way for marketers to find new audiences. With a little research, you can find one that’s a great fit for your brand.
What do the Instagram ad rules mean for advertisers? It's time to start thinking outside the box.
The Google Plus team announced that users with more than 1,000 followers now have the ability to create +Post Ads.
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.