Digital Marketing

Per-Post Social Media Influencer Fees Jumped 250% in 2016

Image via Shutterstock Brands in all categories are driving a dramatic increase in social media influencer fees Influencer marketing has reached a trending status among marketers. Utilizing popular social media personalities to create and distribute content around products and services may be the tip of the iceberg. As our primary […]

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    How Successful Brand Ambassador Programs Get Moving – Interview With the Pros

How Successful Brand Ambassador Programs Get Moving – Interview With the Pros

Successful brand ambassador programs take resources, commitment, and strong relationships with social media influencers At a recent Digiday Agency Summit we sat down with Nick Kinports, Strategy Lead and partner at NOTICE, a creative agency recently recognized as a top social media phenomenon by Agency Spotter, to ask him about how influencers […]

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    Write Kickass Email Marketing Subject Lines and Watch Open Rates Soar

Write Kickass Email Marketing Subject Lines and Watch Open Rates Soar

Mastering the email subject line is one of the most important parts of email marketing. It’s the first thing recipients see, and the reason they open your message or kick it to the curb. These 7 tips will help you get your email marketing black belt. 1. Pick a vendor […]

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    How to Track Which Companies Are Visiting Your Website by Brand Name

How to Track Which Companies Are Visiting Your Website by Brand Name

Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting your website isn’t enough. If you have a product or service to sell to other companies you may want to know […]

By |January 31st, 2017|Analytics, CRM, Digital Marketing, How-to|Social Shares: 0
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    5 Brand Ambassador Bungles: When Influencer Marketing Goes Wrong

5 Brand Ambassador Bungles: When Influencer Marketing Goes Wrong

Brand ambassador marketing is all the rage in 2017, but what happens when things don’t work out the way you expect? Call them Brand Ambassadors, Influencers, or Sponsors; they rule the social media roost, and may continue to do so for the rest of 2017 in Instagram, Snapchat, and YouTube. […]

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    Starting a Brand Ambassador Program from Scratch the Lululemon Way

Starting a Brand Ambassador Program from Scratch the Lululemon Way

There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result.

5 Great Groundhog Day Promo Ideas

Watch Bill Murray in Groundhog Day right now on Amazon Prime. When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day, Labor Day, and increasingly Chinese New Year…but you probably don’t think of Groundhog Day. Even though it has become more of a quaint tradition […]

By |January 17th, 2017|Digital Marketing|Social Shares: 0
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    5 Companies Who Are Doing Integrated Marketing Right in 2017

5 Companies Who Are Doing Integrated Marketing Right in 2017

To better understand integrated marketing, we look at three companies who are using it to its full potential.

By |January 7th, 2017|Digital Marketing|Social Shares: 0

Tips for Naming Your E-Newsletter

When it comes to naming your e-newsletter, asking some simple questions can boost creativity while averting technical disaster. Does your newsletter have a name? While certainly not a requirement, adding a memorable moniker to regular updates can help subscribers grow familiar with and even come to expect your monthly or […]

By |January 3rd, 2017|Content Marketing, CRM, Digital Marketing, How-to|Social Shares: 0
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    How to Remove Yourself as a Facebook Page Admin Using the Mobile App

How to Remove Yourself as a Facebook Page Admin Using the Mobile App

Steps to remove yourself as a Facebook Page Admin using a smartphone: Removing yourself as the Admin of a Facebook Page using only the Facebook mobile app is a simple, five step process. Learn how to remove yourself as a Facebook Page Admin on desktop. Open the Facebook app and navigate to […]

By |December 29th, 2016|Digital Marketing, How-to, Social Media Marketing|Social Shares: 0