How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success.
We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.
We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.
In a series of upcoming posts, we’ll take a closer look at A/B testing for emails. First up, A/B split subject line testing.
How does a brand earn customer loyalty? Create an unforgettable, personal connection with the customer, and he/she will be your customer for life.
Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.
Maintaining customer relationships is important. We’ve got three types of content marketing car brands can use to help keep that relationship strong.
Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it’s lacking in empathy.
David’s Bridal’s Wedding Solutions email blast illustrates the perfect way to exercise post-purchase CRM. Here’s why it works so well.