How Are Brands Inspiring Customers to Leave Reviews?

How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success.

By |November 15th, 2013|CRM|Social Shares: 63

6 Tips to Boost Your Email Marketing Success

We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.

By |November 13th, 2013|CRM|Social Shares: 29

How to Approach Testing Email Content

We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.

By |November 12th, 2013|Content Marketing, CRM|Social Shares: 26

Email Marketing: Subject Line Testing 101

In a series of upcoming posts, we’ll take a closer look at A/B testing for emails. First up, A/B split subject line testing.

By |November 11th, 2013|CRM|Social Shares: 39

4 Small Business Saturday Promo Ideas

Big name department stores are already leaking their Black Friday sales, but we have a few ways to boost your biz’s visibility on Small Business Saturday.

By |November 7th, 2013|CRM, Social Media Marketing|Social Shares: 11

The One Thing to Earn Customer Loyalty

How does a brand earn customer loyalty? Create an unforgettable, personal connection with the customer, and he/she will be your customer for life.

By |November 6th, 2013|CRM|Social Shares: 49

2 Perspectives: The Affect of Gmail Tabs on Open Rates

Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.

By |October 24th, 2013|CRM|Social Shares: 10

3 Types of Content Car Dealers & Brands Should Be Creating

Maintaining customer relationships is important. We’ve got three types of content marketing car brands can use to help keep that relationship strong.

By |October 18th, 2013|Content Marketing, CRM|Social Shares: 10

The Argument for Letter-Style Emails

Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it’s lacking in empathy.

By |October 17th, 2013|CRM|Social Shares: 14

David’s Bridal Masters Post-Purchase CRM

David’s Bridal’s Wedding Solutions email blast illustrates the perfect way to exercise post-purchase CRM. Here’s why it works so well.

By |September 27th, 2013|CRM|Social Shares: 14