CRM

3 Social Media Lessons from the #myNYPD Fiasco

When the NYPD launched the #myNYPD hashtag, they didn’t anticipate the wide variety of photos they would receive.

By |April 24th, 2014|CRM, Social Media Marketing|Social Shares: 10

HBO Go’s Sunday Night Crash: 4 Takeaways for Marketers

HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.

By |April 9th, 2014|CRM, Social Media Marketing|Social Shares: 11

Veronica Mars Returns: The Epitome of Fan Engagement

Fan engagement is incredibly important. “Veronica Mars” epitomizes good fan engagement.

By |March 21st, 2014|CRM|Social Shares: 8
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    5 Steps to Help Businesses Get the Most Out of Email Marketing

5 Steps to Help Businesses Get the Most Out of Email Marketing

There are a number of benefits that can be reaped from using email marketing. Before diving in, though, take note of these email marketing tips.

By |March 20th, 2014|CRM|Social Shares: 14
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    Don’t Tweet That! Intercepting Negative Reviews Before They Go Viral

Don’t Tweet That! Intercepting Negative Reviews Before They Go Viral

Ah, the sting of a negative review. We’ve all experienced them, but you can’t prevent customers from airing their frustrations on social media…can you?

By |March 7th, 2014|CRM|Social Shares: 12

For Results, Add Value to Your Call-to-Action, Not Pressure

The team at Marketing Experiments raised a question in a recent webinar: Are our CTAs asking too much too soon?

By |February 14th, 2014|CRM|Social Shares: 6

Why You Need a Community-Run Customer Support Forum

Not only do customer support communities make frustrated users feel more comfortable, they can also provide benefits for brands themselves.

By |January 31st, 2014|CRM|Social Shares: 15
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    Burger King Norway Launches Campaign to Cull the Facebook Herd

Burger King Norway Launches Campaign to Cull the Facebook Herd

What do you do if you find your Facebook audience filled with trolls? If you’re Burger King Norway, you launch a promo aimed at driving them away.

By |January 28th, 2014|CRM|Social Shares: 9

The 5 Industries with the Worst Social Media Response Rates

Our pals at Sprout Social recently found the average social media response rates for each industry. Here are the five worst performers.

By |January 14th, 2014|CRM|Social Shares: 12

Improving Your Social Customer Service

If you want to focus more on social customer service this year, here are a few tips to get you started.

By |January 6th, 2014|CRM|Social Shares: 12