Analytics

Quora Introduces “Stats,” an Analytics Tool for Writers

Quora has now unveiled more in-depth analytics to help writers better understand their Quora influence. It’s called Stats.

By |November 14th, 2013|Analytics|Social Shares: 6

Tailwind Acquires PinReach: What You Need to Know

Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It’s coming with a price tag.

By |October 22nd, 2013|Analytics, Social Media Marketing|Social Shares: 5

How To Grant Google Analytics Access

Need to give a colleague, client or agency partner access to a specific Google Analytics account? The good news is that granting access takes all of 60 seconds — let’s walk through the process step-by-step.

By |August 8th, 2013|Analytics|Social Shares: 11
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    Pocket Analytics: What the Numbers Tell Us About Content Consumption

Pocket Analytics: What the Numbers Tell Us About Content Consumption

A few weeks back Pocket introduced an analytics dashboard for publishers. Sure, the tool offers a fresh persepctive on deferring content, but with this and any new analytics tool it’s important to avoid what Avinash Kaushik calls data puking: pulling numbers upon numbers that lack any real analysis or meaning. What […]

By |April 9th, 2013|Analytics|Social Shares: 18

Digital Marketing Toolbox: Clue App

Like it or not, few people see your website exactly as you do. That blog tab or “buy now” button that you spent hours perfecting probably isn’t as obvious to a first-time visitor as it is to you. Want to see which page elements actually stand out to people? As […]

By |April 5th, 2013|Analytics|Social Shares: 9
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    Google Analytics Introduces Trackbacks Report to Identify Inbound Links

Google Analytics Introduces Trackbacks Report to Identify Inbound Links

One of the many goals of content marketing is getting inbound links. You write good content, and ideally, other respected blogs and publications reference and link back to those articles. This brings in more traffic, boosts your link juice, connects you to fellow thought leaders, and everyone lives happily ever […]

By |March 29th, 2013|Analytics|Social Shares: 23

10+ Free Reports to Help Analyze Your Online Presence

How extensive is your social media monitoring service? Not very? Don’t worry, we’ve uncovered an incredible tool that will help you analyze your social presences across the web with lots of free reports. Say hello to SimplyMeasured. Whether your brand is only on Facebook and Twitter, or its presence expands […]

By |March 21st, 2013|Analytics|Social Shares: 8

How To Access Custom Campaign Info in Google Analytics

With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process easy, slapping a bit of extra text onto the end of each link to identify the platform from which each user […]

By |March 19th, 2013|Analytics|Social Shares: 10
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    Measure Sentiment and Your Competitors’ Performance with These Tools

Measure Sentiment and Your Competitors’ Performance with These Tools

Depending on how comprehensive your social media monitoring service is, you may have all of the information you need to analyze your posts, your follower base, and the peak times of your posts’ performance. If your service is less than comprehensive with its features, however, we have a couple of […]

By |March 8th, 2013|Analytics|Social Shares: 10

Building Visitor Loyalty with Social Media

If you’re working on a long-term web strategy (and who isn’t?), loyalty is a valuable but often overlooked metric to monitor. It digs deeper than pageviews and time on site to uncover whether or not visitors actually come back for more on a regular basis. Google Analytics Evangelist Avinash Kaushik […]

By |December 19th, 2012|Analytics|Social Shares: 23