Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting your website isn’t enough. If you have a product or service to sell to other companies you may want to know […]
When considering a site redesign, aesthetics are important. But incorporating a foundation of SEO from the ground up is a vital part of your site’s success.
Quora has now unveiled more in-depth analytics to help writers better understand their Quora influence. It’s called Stats.
Need to give a colleague, client or agency partner access to a specific Google Analytics account? The good news is that granting access takes all of 60 seconds — let’s walk through the process step-by-step.
A few weeks back Pocket introduced an analytics dashboard for publishers. Sure, the tool offers a fresh persepctive on deferring content, but with this and any new analytics tool it’s important to avoid what Avinash Kaushik calls data puking: pulling numbers upon numbers that lack any real analysis or meaning. What […]
Like it or not, few people see your website exactly as you do. That blog tab or “buy now” button that you spent hours perfecting probably isn’t as obvious to a first-time visitor as it is to you. Want to see which page elements actually stand out to people? As […]
With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process easy, slapping a bit of extra text onto the end of each link to identify the platform from which each user […]