About the Author:

Sean makes things. Sean spent several years making and distributing compelling digital content for World Book, Inc. Now, Sean has transitioned to the Social Media team at HY Connect where he has taken on new challenges as a Content Marketing Writer. When Sean isn't writing great content, he performs improv comedy at the world-renowned iO Chicago.

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    Moving Past Shamrocks and Rainbows: 3 New Ideas for St. Patrick’s Day Marketing Success

Moving Past Shamrocks and Rainbows: 3 New Ideas for St. Patrick’s Day Marketing Success

Move beyond shamrocks and rainbows for St. Patrick’s Day success. We have the content marketing tips you need for a great St. Patrick’s Day campaign.

By |February 25th, 2015|Content Marketing|Social Shares: 0
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    Pinterest vs. Instagram: The Pros and Cons of Each Network for Brands

Pinterest vs. Instagram: The Pros and Cons of Each Network for Brands

You’ve conquered Facebook and Twitter. Now you’re trying to choose where to go next Pinterest or Instagram. We examine the pros and cons of each.

By |February 18th, 2015|Social Media Marketing|Social Shares: 0

Can Cadbury Weather the Social Storm?

What happens when a beloved brand makes a decision that angers their most loyal fans? Cadbury found out recently and now faces a social storm of fan rage.

By |February 11th, 2015|CRM, Social Media Marketing|Social Shares: 0
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    How to Reach the 2/3rds of the Market That Doesn’t Watch the Big Game

How to Reach the 2/3rds of the Market That Doesn’t Watch the Big Game

What’s the best way to win the Super Bowl of advertising? Try reaching the millions of people who aren’t interested in the big game.

By |January 26th, 2015|Social Media Marketing|Social Shares: 0
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    With Facebook at Work, You Can Build Your Own Social Network

With Facebook at Work, You Can Build Your Own Social Network

Facebook enters the realm of professional social networks with their latest offering “Facebook at Work.”

By |January 15th, 2015|Social Media Marketing|Social Shares: 0
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    Forget “Viral:” True Marketing Success Doesn’t Happen Over Night

Forget “Viral:” True Marketing Success Doesn’t Happen Over Night

Everyone wants to make a viral video but the truth is that viral isn’t an effective strategy. We explore what you need to do instead.

By |January 12th, 2015|Content Marketing|Social Shares: 0
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    Content Marketing is For Lovers: Valentine’s Day Content Ideas

Content Marketing is For Lovers: Valentine’s Day Content Ideas

The holidays are over but Valentine’s Day is right around the corner. We share three ideas to help you make content that stands out this Valentine’s Day.

By |January 8th, 2015|Content Marketing|Social Shares: 0

3 Ways to Make Content That Stands Out

As the market becomes saturated, how can your brand make content that stands out? We take a look and give 3 great tips.

By |January 7th, 2015|Content Marketing|Social Shares: 0

Get Ready for a Lot More Promoted Pins on Pinterest

Pinterest is opening up their Promoted Pins program for all US marketers. Are Promoted Pins a good investment for your brand?

By |January 6th, 2015|Social Media Marketing|Social Shares: 0

It’s Time to Get Serious About Paid Social

It is easy to forget sometimes that social media is still a relatively young industry. Facebook is a little over 10 years old. MySpace (remember MySpace?) is only a little older. With that in mind, it’s important to remember that social media companies are now entering a phase where venture […]

By |January 5th, 2015|Social Media Marketing|Social Shares: 0