About the Author:

Janelle is a digital communications expert specializing in nonprofit and civic-minded organizations. Contact her by email.

  • facebook careers
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    2 Options to Incorporate Careers Info into Your Brand’s Facebook Page

2 Options to Incorporate Careers Info into Your Brand’s Facebook Page

The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.

By |July 28th, 2014|Social Media Marketing|Social Shares: 0
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    Reynolds Wrap Gets Inspired by Weird Al, Sees Surge of Engagement

Reynolds Wrap Gets Inspired by Weird Al, Sees Surge of Engagement

The Reynolds Wrap social team shared Weird Al’s “Foil” on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.

Facebook Buy Button Starts Testing Phase

Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.

Is Your Brand Making These Common YouTube Mistakes?

Maintaining a YouTube account isn’t quite the same task as maintaining other social presence. Is your brand making these YouTube mistakes?

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    3 Common Social Media Mistakes Brands Make (Without Realizing It)

3 Common Social Media Mistakes Brands Make (Without Realizing It)

When brands are pushed to join social networks too quickly, mistakes are bound to happen. These three social media mistakes are so common, brands often don’t know they’ve made them.

By |July 15th, 2014|Social Media Marketing|Social Shares: 0
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    Twitter (Finally) Introduces Ad Module to Boost App Installs & Engagement

Twitter (Finally) Introduces Ad Module to Boost App Installs & Engagement

The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.

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    Independence Day Instagram Challenge Seeks Patriotic Selfies

Independence Day Instagram Challenge Seeks Patriotic Selfies

The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.

By |July 1st, 2014|Social Media Marketing|Social Shares: 0
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    Yahoo Prime View Ensures Advertisers with 100% Display Ad Viewability

Yahoo Prime View Ensures Advertisers with 100% Display Ad Viewability

In 2012, 5.3 million display ad impressions were served, but 3 in 10 were never viewable. Yahoo Prime View looks to make display ads more effective.

By |June 26th, 2014|Digital Paid Media|Social Shares: 0

Facebook Pages Manager App Gets a Fresh New Look

If you’ve avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.

By |June 25th, 2014|Mobile Marketing, Social Media Marketing|Social Shares: 0
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    Get the Best Out of Facebook Ads Partner Categories with These 4 Tips

Get the Best Out of Facebook Ads Partner Categories with These 4 Tips

When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.

By |June 23rd, 2014|Social Media Marketing|Social Shares: 0