About the Author:

Janelle is a digital communications expert specializing in nonprofit and civic-minded organizations. Contact her by email.

5 Great Groundhog Day Promo Ideas

Watch Bill Murray in Groundhog Day right now on Amazon Prime. When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day, Labor Day, and increasingly Chinese New Year…but you probably don’t think of Groundhog Day. Even though it has become more of a quaint tradition […]

By |January 17th, 2017|Digital Marketing|Social Shares: 0
  • new years eve marketing
    Permalink Gallery

    Four Creative New Year’s Eve Promotions to Get Fans Engaged

Four Creative New Year’s Eve Promotions to Get Fans Engaged

Once Christmas has passed, New Year’s Eve comes and goes so quickly that it can be difficult to plan a promotion around it. All it really takes to create a great New Year’s promotion, though, is a little forethought and planning. You can easily get your brand off to a […]

By |December 11th, 2016|Digital Marketing|Social Shares: 0
  • Permalink Gallery

    How to Use Emoji in Email and Content Marketing: To ♥ or Not to ♥

How to Use Emoji in Email and Content Marketing: To ♥ or Not to ♥

If you’ve noticed that your inbox has become a bit more animated and colorful, it’s probably because more email blasts are making use of emoji and symbols. Now, we’re not referring to the traditional smiley face emoticons (though they are certainly included), rather, more and more retailers are embracing sleeker, but […]

By |August 14th, 2016|Digital Marketing|Social Shares: 0
  • ice bucket challenge
    Permalink Gallery

    3 Brands That Accepted the Ice Bucket Challenge & Brought Attention Back to ALS

3 Brands That Accepted the Ice Bucket Challenge & Brought Attention Back to ALS

The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.

By |August 21st, 2014|Digital Marketing|Social Shares: 0
  • mobile ads manager
    Permalink Gallery

    With Mobile Ads Manager, Facebook Admins Can Make the Jump to Mobile Management

With Mobile Ads Manager, Facebook Admins Can Make the Jump to Mobile Management

Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.

By |August 12th, 2014|Social Media Marketing|Social Shares: 0
  • Permalink Gallery

    3 Reasons Why Your Brand’s Bare-Bones Facebook Page is Hindering Your Growth

3 Reasons Why Your Brand’s Bare-Bones Facebook Page is Hindering Your Growth

Is it okay for a brand to have a Facebook page that doesn’t have any actual content? Short answer: No. For the long answer, read on.

By |August 11th, 2014|Social Media Marketing|Social Shares: 0
  • pinterest messaging
    Permalink Gallery

    Pinterest Messaging Allows Users to Share & Collaborate Over Pins

Pinterest Messaging Allows Users to Share & Collaborate Over Pins

Sharing pins has just gotten easier and more interactive. Pinterest messaging now allows users to share and chat about pins privately.

By |August 7th, 2014|Social Media Marketing|Social Shares: 0
  • reddit advertising
    Permalink Gallery

    Upvotes, Downvotes & Reddiquette: Reddit Advertising Vets Share their Results

Upvotes, Downvotes & Reddiquette: Reddit Advertising Vets Share their Results

Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here’s what they had to say.

By |August 5th, 2014|Digital Paid Media|Social Shares: 0

The Problem with Facebook’s 20% Rule

The 20% text rule has prevented users from being bombarded with text-heavy ads. It’s also become a problem for pages looking to celebrate the past.

By |July 31st, 2014|Social Media Marketing|Social Shares: 0

SocialRank Makes Finding Twitter-Based Brand Advocates Easy

SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.

By |July 30th, 2014|Social Media Marketing|Social Shares: 0