There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result.
About the Author: Carrie Jones
Carrie nurtures and builds Chegg's expert communities. She is passionate about making connections from people to people and from people to products. She lives in San Francisco, works in Silicon Valley, and gets really excited about baked goods, good writing, travel, and Google Hangouts.