Search Results for: facebook ads
When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.
Last week, Facebook rolled out its Custom Audience feature to all ad formats. Brand marketers can now upload contact lists and target current customers.
Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a …
## Meta's Latest Strategy: Facilitating Content Sharing from Facebook to Threads Meta, the parent organization of Facebook and Instagram, is strategically working to enhance the visibility of its text-based platform, …
Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
Facebook Engineering Manager Hong Ge announced that the social networking giant would be working to make its infamous News Feed ads more relevant to users.
Remember the good laugh we all had last May when Facebook made its disappointing Nasdaq debut? The beatings that continued throughout 2012 earnings calls, or when the tech press …
Mobile application strategy begins with development and deployment, but that’s certainly not the end of the game. No matter how snazzy or useful your app is, if no one …
As things stand right now, Facebook has a pretty firm grip on social advertising. The social graph gives them access to any info users offer in their profile, from age …
Though still new to the game, the click-through rates for Facebook’s mobile ads are already higher than those on PCs. A recent study conducted by SocialCode examined more than …
Facebook offers cheap options for ad targeting – that’s old news. But did you know you can use the same cost-effective ad targeting to promote content directly from your …
The lonelybrand crew had the opportunity to spend last weekend at SocialDevCamp Chicago: Summer Camp for the Social Web. It’s a combination Conference + Unconference + Hackathon that brings …
## Pilot Test of Meta's Trending Topics Feature on Threads Meta, formerly known as Facebook, is in the process of testing a new feature that could drastically alter how we …
Steps to remove yourself as a Facebook Page Admin using a smartphone: Removing yourself as the Admin of a Facebook Page using only the Facebook mobile app is a simple, five …
Remove yourself as the admin of a Facebook Page with 4 simple steps. Want to do this using the Facebook App? Check out our step-by-step instructions for removing yourself …
Delete a Facebook page and make sure it’s gone for good in 4 simple steps. Our step-by-step guide will ghost your page in 5 minutes flat. Steps to Delete …
As organic reach on Facebook declines, it may be time to refresh your Facebook content strategy.
The publishing world is about to undergo another major shakeup, and this time the casualty in the race to own content isn’t print, but websites themselves. Facebook has released …
Facebook enters the realm of professional social networks with their latest offering "Facebook at Work."
People are always complaining about ads. Most people (especially young people) complain that there is too much advertising in their lives, and it’s too disruptive. This is particularly …
How can brands take advantage of Facebook's recent news feed changes? By getting back to basics and making great content.
Want to do Facebook right? Follow these five great Facebook pages to see how to do FB right.
Facebook is launching a new ad platform called Atlas. Will the platform be great for brands? Bad for users? Or both?
Twitter has begun experimenting with algorithms that push "Top Content" into users' feeds. Why is Twitter making this move, and how will users react?
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
Is it okay for a brand to have a Facebook page that doesn't have any actual content? Short answer: No. For the long answer, read on.
The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.
